12 Questions to make this your BEST year ever!
Thank you to our friend and Business Coach, Donald Cooper, for sharing this valuable information!
Business success is not an accident. It’s the result of being realistic about where we are now, clear about what we commit to become in the next 3 to 5 years…and then committing to visualize, plan, decide, implement and diligently follow up to create that more extraordinary future.
Now is the time to work ‘ON’ your business…not just ‘IN’ it. What will your sales and profit commitments be? How will you improve the customer experience, operational efficiency and staff engagement? How will you differentiate yourself in a crowded and cynical marketplace? Specifically what needs fixing, changing or doing to make all of that happen?
To get started, sit down with a few of the best minds and hearts in your business and invest a few hours to answer the 12 simple questions listed below. Don’t talk about ‘goals, targets, aims and objectives’. These are weak and wishy-washy words that leave way too much ‘wiggle room’ to not perform. Talk about ‘commitments’. Change the language in your business. When you change your language, you change your culture…and your results.
The power of getting specific about your commitments. The more clear and specific you get about your commitments, the better your results will be. Here are 3 examples of what clear and specific commitments look like:
For each commitment you make, determine what specific activities, actions, changes or initiatives you’ll implement to get you where you commit to be. Then, determine specifically what will be done, by whom, by when, at what cost, measured how and rewarded how, to make that happen. This may sound like a lot of work…but it’s what management is all about. Stop retreating to the familiar, doing the ‘easy day-to-day stuff’ and hoping for better results. Remember, we get what we work for…not what we hope for.
Note: These 12 questions, below, are simple…but some of the answers will not be. Where necessary, allocate homework and research assignments to members of your Team to gather more info and new innovative thoughts. Here are your 12 questions:
So, there you have it…12 important questions to get you thinking about how to make this year your best year ever. Remember, for each idea you come up with and commit to, be clear about what will be done, by whom, by when, at what expense, measured how and rewarded how, to make it happen. Failure to implement effectively is one of the biggest challenges in most businesses today. Remember, businesses do not die from a single shot to the head. They die, slowly but surely, from a thousand uncompleted tasks.
For more information or to learn about Donald Cooper and the services he offers, please visit his website at www.donaldcooper.com.
Your Costen Insurance Team